The packaging of a product is often a first identifying sign for the consumer.

A product’s packaging can have several protectable aspects such as:

• the three-dimensional shape of the packaging: this can be protected by design law and in some cases also by trademark law;
  
  
• certain technical innovations in the packaging, e.g. for ease of use, keeping the product fresh, etc.: it may be possible to protect these under patent law.
  
  
• the overall layout of the packaging (combination of form, colours, images, concept): this too can often be protected by both a design registration and a trademark registration.

Carefully chosen registrations can often prevent competitors from imitating your packaging in order to benefit from your success.

brantsandpatents can advise you on how you can optimally protect your packaging, in all countries worldwide.