When developing a new brand, one will often combine a wordmark with an original logo. The question then arises as to which is the best to register.
The widest scope of protection can often be obtained by registering both separately:
Especially if one uses and registers one’s trademark in many countries, companies often want to choose between either the wordmark or the device mark for budgetary reasons.
Often, but depending on the specific circumstances of the case, it is advisable to first register the wordmark:
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